What is the California Consumer Privacy Act (CCPA)?

The California Consumer Privacy Act (CCPA) is a state-level privacy law granting residents more control over personal data. It requires businesses to be transparent about data usage, respect privacy rights, and safeguard against unauthorized access.

What is the primary purpose of the California Consumer Privacy Act?

The CCPA is a state-level privacy law that aims to empower California residents by granting specific rights over their personal data. It ensures transparency, allows individuals to control how their data is used, and enforces privacy safeguards.

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Consumers Rights

The CCPA is designed to give individuals greater control over their personal information by granting specific rights. Let’s go over the rights Californian residents have.

The Right to Know

Under the CCPA, businesses need to disclose what personal information they’ve collected about Californian residents, the sources of that information, why it was collected, and who it’s shared with. Residents may also request details about any data that has been sold. This right ensures transparency and can be exercised twice annually at no cost.

The Right to Delete

Californian residents can request that businesses delete personal information that's been collected from them. This also requires businesses to instruct service providers to delete the data. However, certain exceptions apply, such as when the information must be retained for legal reasons.

The Right to Opt-Out

The CCPA allows Californian residents to opt out of the sale or sharing of their personal information. Once this request is made, businesses must stop sharing the resident's personal information unless explicitly re-authorized. Businesses must wait at least 12 months before asking residents to opt back in.

The Right to Correct

If a business holds inaccurate personal information about a Californian resident, the resident can request that the business correct it. Businesses are required to verify and update this information to ensure their records are accurate and up-to-date.

The Right to Limit Sensitive Information Use

Californian residents have the right to limit the use of sensitive personal information, such as financial or geolocation data, to strictly essential purposes required to deliver the resident with the good or service they've requested.

The Right to Be Notified

Businesses must notify Californian residents before or during the collection of personal information. Businesses must explain what data is being collected and the purpose for its use, ensuring that residents are fully informed about how their information is handled.

The Right to Non-Discrimination

The CCPA stipulates that businesses cannot discriminate against Californian residents for exercising their privacy rights. This means businesses cannot charge higher prices, provide lower-quality services, or impose less favorable terms if residents choose to delete data, opt out of sales, or exercise any other rights.

Which of the following is an example of exercising the Right to Know under the CCPA?

The Right to Know allows consumers to request information about the personal data businesses have collected, its sources, the purposes of collection, and any third parties to which it has been shared or sold. This right promotes transparency in data handling.

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Under what circumstances can a business refuse a deletion request?

The Right to Delete allows consumers to request the removal of their personal information. However, businesses can deny the request if the information is required for legal compliance, such as completing transactions or adhering to regulatory obligations.

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What is the time frame businesses must wait before asking Californian residents to opt back in after

Under the CCPA, businesses must wait at least 12 months before requesting that consumers opt back into the sale of their personal data. This ensures that consumers’ choices are respected without undue pressure to reauthorize data sales.

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Which of the following is NOT a right granted to consumers under the CCPA?

Under the CCPA, consumers have the right to know, the right to opt-out, and the right to correct. The right to reflect is not a right under the CCPA.

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Who Must Comply with the CCPA?

The CCPA applies to for-profit businesses doing business in California that meet at least one of the following criteria:
Annual gross revenues of $25 million or more
Buying, selling, or collecting personal data from 100,000 or more California residents, households, or devices per year
Deriving 50% or more of their annual revenue from selling California residents’ personal information.

Which business would fall under the scope of the CCPA?

The CCPA applies to for-profit businesses in California that meet at least one of these criteria: gross annual revenue over $25 million, handling personal data of 100,000 or more California residents, or deriving 50% or more revenue from selling personal data.

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Is the following statement True or False:
The CCPA only applies to businesses physically located in California.

The CCPA applies to businesses that do business in California and meet certain thresholds, regardless of physical location.

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Organizational Responsibilities Under the CCPA

Organizations subject to the CCPA have an important responsibility to understand and comply with its requirements. Adhering to the law is critical for respecting privacy rights, fostering trust, and maintaining accountability in data practices.

Wrapping Up

The CCPA gives Californian residents control over their personal data by giving them data privacy rights. Businesses must respect these rights, ensuring transparency and trust. By knowing the privacy rights of residents, you can help shape a safer digital future for every resident of California.