What Are Deepfakes?

 Deepfakes are synthetic media, usually videos, images, or audio, created using artificial intelligence to convincingly mimic real people. They can make someone appear to say or do something they never actually did.

Which of the following BEST describes what a deepfake is?

Deepfakes are AI-generated videos or audio that mimic real people. They’re designed to look and sound convincing, often used to spread misinformation or commit fraud by faking someone’s voice or face. That’s what makes them dangerous, and effective.

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Core Practices for Spotting Deepfakes

Protecting yourself against malicious deepfakes requires you to understand how deepfakes are created, how they’re used, and how you can spot the subtle signs of video or audio manipulation. Over the coming pages, we’ll explore these concepts further.

Recognizing Manipulated Videos

Recognizing manipulated videos is a critical part of deepfake awareness. Even the most convincing videos can contain subtle flaws that reveal they’ve been altered. This includes unusual facial movements, mismatched lighting, unnatural speech patterns, or behaviors that seem out of character for the person.

Which of the following is a possible sign that a video may be a deepfake?

Deepfake videos often struggle to perfectly match lip movements with speech, creating a slight delay or mismatch.

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Question Authenticity

Never take visual or audio content at face value, especially when the stakes are high. Treat unexpected, urgent, or sensitive requests with caution and investigate further before responding.

Verify Identities

Always confirm the person’s identity using known secure communication channels. Call them directly, arrange a face-to-face meeting, or use a previously verified contact method before acting on any request.

Which is the safest response to an unexpected request for sensitive information on a video call?

Deepfakes and impersonation scams can make video calls appear genuine. Visual and audio cues aren’t always enough to confirm someone's identity. If the stakes are high, verify someone’s identity through a secure, trusted communication channel.

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Which of the following is NOT a key component of deepfake awareness?

Deepfake awareness is about protecting yourself from manipulation, not creating it. The focus is on spotting fakes, questioning what you see or hear, verifying authenticity, and staying informed.

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Is the following statement True or False:
Seeing or hearing someone in a video call is always enough to confirm their identity.

Deepfakes can mimic a person’s face and voice in real time, making sight and sound alone unreliable for identity verification.

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Is the following statement True or False:
Deepfake technology is only a risk to celebrities and public figures.

Scammers increasingly target everyday individuals, colleagues, and family members using deepfakes to exploit trust.

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Why Deepfake Awareness Matters

Deepfake scams can lead to financial loss, reputational damage, data breaches, and erosion of trust. By staying alert and applying deepfake awareness practices, individuals and organizations can prevent costly mistakes and protect their integrity.

Which of the following is a potential consequence of failing to spot a deepfake scam?

Falling for a deepfake scam can have serious consequences, including money loss, stolen information, and damaged trust.

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Eye Movement

Eyes are hard to fake. In real footage, blinks are irregular, gaze shifts, and pupils react to light. Deepfakes miss these cues and may have missing or mechanical blinks, fixed stares, over-bright eyes or static pupils. Take note of the deepfake video below, where the speaker doesn't blink.

Which eye behavior is a strong red flag for a deepfake?

Humans blink irregularly, especially during conversation. Deepfakes often suppress or mistime blinks because generators prioritize face/voice alignment and struggle with involuntary micro-movements. The result is long, fixed stares or robotic blink bursts.

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Lip Sync Mismatch

Deepfakes tend to struggle when it comes to lip-syncing. Real speech syncs lip, jaw, and cheek movement with audio. Deepfakes often have a slight lag, wrong mouth shapes, or mouth movement that doesn’t line up.

Which sign suggests a video may be a deepfake?

Real speech has tight timing between sounds and mouth shapes. Deepfakes often miss that micro-timing, so lips lag the audio or form the wrong shapes.

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Background & Environmental Mismatches

Audio–visual mismatch is a deepfake tell. If the voice sounds studio-clean while the person is outdoors, if echo appears without a source, or clothes ripple with silent wind, something’s off.

What’s the most telling sign that this video is an AI-generated deepfake?

Deepfakes often struggle to replicate subtle human expressions. While a face might blink or smile, it can still look off, with expressions that are stiff, delayed, or robotic. This lack of nuance is a strong giveaway. Real human emotion involves micro-expressions and muscle movements that are hard for AI to fake convincingly.

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The Importance of Deepfake Awareness

By recognising manipulation, questioning authenticity, verifying identities, and staying informed, you can reduce the risk of falling victim to deepfake scams. Awareness today means protection tomorrow, for you and your organization.